A repeatable checklist for reviewing websites
Review websites consistently by looking at purpose, navigation, content, mobile use and the path to action.
A fair website review needs a clear task and a consistent method. Without those, it is easy to reward a striking visual design while missing whether visitors can actually use the site.
Set the task
Decide what a typical visitor wants to accomplish. A service buyer may need to compare options and make contact; an online shopper may need product information, delivery details and checkout. Test the journey from the home page, a search result and a relevant inner page.
Check the experience
Look at the clarity of headings, navigation labels and calls to action. Try the site on a phone and with a keyboard. Note whether forms explain errors, whether important details are easy to find and whether claims have supporting evidence.
Record what you observed
Separate observable facts from opinion. For example, “the contact link is absent from the mobile menu” is more useful than “the site feels confusing”. A review should say what was tested and when. If a site changes, revisit the finding rather than treating a past assessment as permanent.
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